Social Media can solve various marketing problems starting from launching a product or service and generating brand-awareness, to bringing quality leads or boosting sales. As an expert social media marketing company in Bangalore, we at Digimark have tried and tested various means of using social media channels in achieving good results to benefit you in your business goals
What is Social Media Marketing
Social media Strategy @Digimark
Before publishing just any content on social media, it is perhaps imperative to have a check on the social media strategy:
1. What is your purpose or goal?
How can social media help you to achieve your organization's goals? An organization needs to establish its marketing purpose so that the path forward in achieving the same can be planned accordingly. If an organization intends to create or increase its brand awareness many others use social media to bring in web traffic and sales. Social media can help to create customer engagements about your brand and also act as a customer support channel by creating a community.
2. What kind of social media platform do you want to focus on?
It entirely narrows down to the kind of customers you are looking at - younger generations who are active on tik tok or Snapchat, or a little wiser crowd who prefer just the talk of the town on Twitter, or a wider array of consumers who are active both on Facebook and Instagram. It would be easy to discuss it if we chose a platform.
3. What type of content are you looking to share?
Choose a content that gains the attention of your audience in the best way. Do you choose videos, images or links? Are you planning to promote entertaining content or informative content? All of these elements put together in your marketing strategy enables social media marketing to work your way!
4. Social Media Presence for B2B customers
DigiMark agency at Bangalore has special Social Media services in the case of Institutions or commercial establishments, that provide a digital presence and represent the connection in the lives of individuals.
While a website just provides an online presence, social media bridges an establishment with its probable customers. Social Media Marketing is a tool that is used to improvise your marketing needs. It can efficiently engage and drive potential leads to your business.
5. Why Social Media when I already have a website?
Ever wondered, as why companies invest in social media despite having a fully functional and responsive website? Well, a website only claims online presence and fails to connect with the people. Also, there is enough and more content but what is driving your customers to your website?
The answer to all these questions is Social Media marketing, at Digimark agency we take pride in hosting websites and providing top-class social media services. With polls, offers, and current information, there are no limits for customer engaging experiences. While the mortar and brick offices offer only fewer engagements due to its geographic limitations, an online presence backed with social media can do wonders in brand management. Be it a product or service, a strong digital presence can engage online customers and creates visibility in their eyes.
6. Target-oriented marketing:
Target-oriented marketing or Goal-oriented marketing focuses on the right audience to drive marketing activities. If a product or service is focussed or made for customers of a particular age group then social media marketing enables us to choose the specific crowd and the strategies prove higher conversion rates.
7. Did you know - Social Media is measurable?
In today's digitally advanced world, it is essential to track every single visit to your site. It is important to know what visitors did on your site, why they left your site and how they interacted with your site. We need this information as it feeds back into your overall internet marketing strategy. It allows you to make the changes that are necessary to improve the number of conversions be it inquiries, purchases, or just downloads.
Google Analytics is a boon. If set-up correctly it will provide all the relevant information necessary to enable us, and in turn to optimize overall online performance and achieve the desired goals. Quite simply, without data, the online marketing process becomes incomplete. Get in touch with us for a free Social Media analytics audit and we can help you achieve better!
8. Which Social Media Channels or platforms do we work on?
We work on a wide range of Social Media channels daily. This provides us with the right expertise to recommend suitable platforms for businesses and crafting bespoke social media solutions for day-to-day challenges:
Always known as the king of social media has a wide reach and a truly global network. This makes it a prime channel for business.
spruces a dash of inspiration on daily life.. yet more than 80 percent visit business profiles!
Has gone a long way from 180 characters to 240 hosts the tiniest household rants to the Whitehouse's decisions. Perfect for viral content
Hosts more than 250 million users actively searching for creative ideas and useful products!
The most widely used professional social media platform. If you are a working professional and not here- then there must be something wrong!
We also work on Snapchat and customize social media strategies for our clients based on the requirements.
Call us now to find out which platform suits you the best! Or fill the form below and we will call you back.
9. How to make the most of your Ad-Budget? A sneak peek into Digimark’s secret tips!
Most social media platforms offer advertising options. To validate and make the right decision and choose the suitable social media for targeting your audience is a challenge. When considering which social networks to use for advertising, look for the ones that perform well organically. Social Media networks where your content or product naturally strikes a chord with its followers are an obvious choice for your first social ad campaigns.
When choosing social media platforms to place ads, it’s also helpful to know which networks are most popular with the sort of target audience.
For example, Facebook is followed by a wider age audience and genders, Pinterest, for has far more female followers than male users. If you’re targeting a younger crowd, you are most likely to find them on Snapchat and Instagram. At Digimark agency Bangalore, we have analysed, verified and shortlisted methods that achieve the best techniques for optimizing your social media activities.
10. Facebook Ads by Digimark Agency:
Facebook ads designed by Digimark agency Bangalore help you achieve one of three broad types of campaign objectives:
Create Awareness: Building brand awareness or increasing the reach of the brand among an audience.
Grab attention: invite traffic to your website, increase engagement, encourage app downloads or views, generate leads, and promote people to communicate with you on Facebook Messenger.
Call to Action/Conversion: Create online conversions, make the online catalog available and drive foot traffic to offline stores.
Digimark Advice: Facebook is very popular in a wider audience and across demographics hence offering detailed targeting options. This makes it a great platform to get started with social media advertising for any product or service.
11. Instagram ads by Digimark Agency
Facebook owns yet another high-influence social media platform i.e., Instagram. So it’s not unexpected that Instagram ads support the same three broad categories of campaign objectives as Facebook ads:
Grab the attention
Digimark Advice: Instagram is very popular with young age millennials. Plenty of Generation next users binge on this platform.
12. Ad Tips for Social Media Marketing:
Ads across social media are in the form of auctions- yes there are ads for just INR.1 to lakhs. You get to set a maximum bid amount for a target result (eg: a click), or you can also set a maximum budget per day. To maximize your results you need to set Ad goals before beginning the Ad campaign.
Depending on your campaign goal you will have to choose the below:
Cost per click or (CPC)
Cost per 1000 impression(CPM)
Cost per conversion
Cost per video view
13. Decide what you want!!
Having your goals set makes it easier to choose the right social media platform and make the wise investment of your Ad budget.
Call us now for a free site audit and social media plans!!
We can give you insights into your social media options and in turn the best value for your Advertising money! With our expertise and dedicated team of Digital Marketing professionals, your social media issues are indeed sorted.